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We were most excited about our ability to reach so many of the right people at once. While we saw higher costs, we also saw that the returns will offset that increase.
App event optimization was created specifically for this purpose and the performance was excellent.
We will continue to work closely with Facebook to improve performance for our games. To help it better reach the people most likely to make in-app purchases, the game developer optimized its ads for app events.
This new optimization model directs mobile app install ads to people more likely to take a specific action. For this campaign, Zynga used the tool to optimize its ads for in-app purchases.
Because the game developer frequently runs Facebook ads, it used creative that it had developed in-house and that it knew would perform well among its target audience.
These mobile app install ads featured colorful screenshots from actual gameplay. To ensure it reached the right people, the Zynga team created a lookalike audience that it built from its audience of high-value paying players.
It also segmented its target audience using age, gender, geographic and keyword data. Then it applied app event optimization, which used these targeting properties to reach an audience that was most likely to make in-app purchases.
Gebruikte producten Advertenties Vergelijkbare doelgroep Appinstallaties. Doelstellingen De winkelverkoop vergroten Je app promoten. Their Success Hitting the jackpot While Zynga saw a higher cost per install with app event optimization, the new strategy yielded a 4.
The ongoing campaign began in September and within 2 months, it had achieved:. Meer informatie over het maken van advertenties.
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